What Does AOL’s Larger Ad Formats Mean For The Smart Consumer?
A new advertising plan codenamed Project Devil, primarily depends on larger, bigger ad formats as part of AOL's "start-around" plan. 
Search Relevancy vs. Rapid Search Results
With all the Google search features and search enhancement services, Google survives because, for the most part, “a few good answers are good enough.”
Clicks and Acts: Gender Analysis in the B2B Ad World
Businessmen and women behave differently online, from who clicks and who buys the most to at what time they do so. B2B advertisers need to keep track of these behaviors to maximize ad potential.
Google Instant vs. Google AdWords
Enough pre-launch data exists for Google Instant to become acceptable in terms of usefulness for users. But there’s talk going around about the feature’s adverse effects on AdWords CTRs.
The ‘Search’ in Google Instant
Google Instant may actually draw attention to suggested searches because eventually those suggested terms would mirror certain long tail phrases. But, can anyone know for sure?
The Linear Targeting Battle In Google Instant
It is time to start playing around with the Google Instant system by linearly targeting keystrokes from the first letter until when either the search is complete or gives a relevant search result set
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Social Media Community Best Practices
For companies and brands, the idea behind social media is to create a dynamic environment where long term relationships are nurtured, thus, creating opportunities for value added increase in ROI.
What Has Google Bought?
Groupon marks the second try and fail to acquire something which would further enable Google to corner local search.
Facebook: Deals or No Deal At All?
There is a new player in town when it comes to local search- and really, no one should have been surprised that Facebook announced on November 3rd that they'd be rolling out Facebook Deals. Facebook has already been doing quite a bit to pull together two very powerful players in search marketing: so...
Facebook Makes Changes, Creates New Meme
Facebook recently rolled out the new profiles over the weekend, and thus far, the reception hasn't had status messages complaining. Generally, whenever Facebook makes a change there will be a multitude of ironically, Facebook statuses to complain. Not this time.
Google Instant Keeps Google On Top
In the recent past, comScore brought out in the open its “Search Share Report” for the month of September. The report when compared to figures from the last month show very little change in trends or numbers.
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