| SEARCH MARKETING NEWS & TIPS BY SEM EXPERTS

With all the Google search features and search enhancement services, Google survives because, for the most part, “a few good answers are good enough.”

Businessmen and women behave differently online, from who clicks and who buys the most to at what time they do so. B2B advertisers need to keep track of these behaviors to maximize ad potential.

Enough pre-launch data exists for Google Instant to become acceptable in terms of usefulness for users. But there’s talk going around about the feature’s adverse effects on AdWords CTRs.

Google Instant may actually draw attention to suggested searches because eventually those suggested terms would mirror certain long tail phrases. But, can anyone know for sure?

A new advertising plan codenamed Project Devil, primarily depends on larger, bigger ad formats as part of AOL’s “start-around” plan.

For companies and brands, the idea behind social media is to create a dynamic environment where long term relationships are nurtured, thus, creating opportunities for value added increase in ROI.

Groupon marks the second try and fail to acquire something which would further enable Google to corner local search.

There is a new player in town when it comes to local search- and really, no one should have been surprised that Facebook announced on November 3rd that they’d be rolling out Facebook Deals. Facebook has already been doing quite a bit to pull together two very powerful players in search marketing: social search and local search. The pairing seems very obvious, but still yet, many businesses drag their feet on taking advantage.

Facebook recently rolled out the new profiles over the weekend, and thus far, the reception hasn’t had status messages complaining. Generally, whenever Facebook makes a change there will be a multitude of ironically, Facebook statuses to complain. Not this time.

In the recent past, comScore brought out in the open its “Search Share Report” for the month of September. The report when compared to figures from the last month show very little change in trends or numbers.