| SEARCH MARKETING NEWS & TIPS BY SEM EXPERTS

With all the Google search features and search enhancement services, Google survives because, for the most part, “a few good answers are good enough.”

Enough pre-launch data exists for Google Instant to become acceptable in terms of usefulness for users. But there’s talk going around about the feature’s adverse effects on AdWords CTRs.

Google Instant may actually draw attention to suggested searches because eventually those suggested terms would mirror certain long tail phrases. But, can anyone know for sure?

It is time to start playing around with the Google Instant system by linearly targeting keystrokes from the first letter until when either the search is complete or gives a relevant search result set

In the recent past, comScore brought out in the open its “Search Share Report” for the month of September. The report when compared to figures from the last month show very little change in trends or numbers.

With enough lack of data to support any push to search behavior changes, Google Instant has caused some really interesting people to question the viability of the service.

Google Instant is a new Google product which takes a guess as users enter their search queries and while they are still typing Google delivers results. The search is faster, however some say this will affect SEO values, also will not be too good for paid advertisements.

Following the already existing trend in pushing out new products very quickly, Google has really begun to work more with a global market. The recent announcement from Google Mobile comes as no surprise and is very much in line with the predictions that we have made thus far.

This all ties right around to the Anti-Trust issue. We have only lightly touched on this but in recent days, more and more companies are decrying Google as struggles to capture the local market become much more heated.

So we don’t appear impartial. In terms of how this impacts the way that we do things- it doesn’t, very much. Anyone staying on top of search trends, as well as social media trends and adapting accordingly should be fine. This coverage is more of a “We’re munching popcorn and watching the sides bicker and flail in anticipation.”