| SEARCH MARKETING NEWS & TIPS BY SEM EXPERTS

With one of the major search experience changes to date, Google set the internet world ablaze with still much to talk about. In times when display and text advertising are meeting at the half-way point to converge search, display, and social media, most search experts are distracted, it seems, by Google Instant. And the topic of discussion for search marketers is if Google Instant would mean the death of SEO.

But it would wrong to think so. As with it’s a change, some would argue an improvement, from Google, and with that change comes a change for SEO. Considering it’s a change in the core services of Google search, this change may impact SEO more adversely than positive. And this has got the experts talking.

And as per the eye-tracker data provided by Google at the Google Instant launch, it was evident that users are drawn towards the top search results immediately below the search box, whereas no further activity was observed with regards to the right side of the screen/Google page where most sponsored text ads are placed.

But whether this behavior remains constant or not is still debatable as most of Google’s revenue is generated by that same text ad model (AdWords). However, this strange behavior may be just what Google wants in pursuit of providing quick search results to users. Yet, this does not concern Google, as the company estimates that users globally will save 11 hours per second because of Instant. Looking at it from another standpoint, would this, then, not mean that those 11 hours are the same that is taken away from looking at text ads?

Apparently, it would be sensible to assume that Google must have definitely run the required tests and researched by other means to figure this out, and validate the launch and the benefits of Instant. And possibly the company would have made sure such a functionality does not make it to the final release.

However, the possibilities of AdWords CTRs being affected remain great, even though not much change has been noticed thus far.

As Google Instant is in a real world scenario now, with real time feedback, advertisers and publishers both will just have to wait and see just how the impact will affect them, whether for AdWords or for organic Google Traffic.

As no amount of data can truly harness what the real world has in store for Google Instant.

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1. Google Instant: Impact On Search Behavior
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4. Google Instant Keeps Google On Top
5. Google predicts with Google Instant