Every now and then, Google has made the news for one reason or another. Having been the sole search platform that has redefined search and online services making life easier for billions of people across the globe, it is no wonder when a company like Google launches a major refinement of it’s core platform, it is bound to catch the attention of the globe. Google Instant is not just another redesign or re-tweaked user interface. It has the potential to capture yet another niche in the online search arena. Applying more advanced algorithmic wonders, the search giant has come out with Google Instant, the proprietary predictive search feature for it’s main Google.com service. And this is being seen as easily one of the biggest user experience changes the company has implemented since it’s launch more than a decade ago.
The Elephant In The Room
And with fame and success and news, comes the ‘talk’. Yes, the talk! In much the same way as that ‘elephant in the living room’ talk – the one that apparently everyone seems to want to take part in, but no one actually initiates.
But this time it may be different, especially for the search marketing industry, as experts are essentially taking active interest and participating in how Google Instant may be an attempt to conceal Google’s flaws – the relevancy problem!
As Search Engine Land’s Danny Sullivan puts it. He argues “Google survives because, for the most part, “a few good answers are good enough.”
And that relevancy goes out the window (most times) once a user scrolls down further form the top 3 search results.
And given how Google has painted a pretty picture of monitor and control for it’s advance search model, it generally seems to lag when it comes to nabbing scrupulous affiliate marketers and SEO experts who still opt for ‘black hat’ methods get ranked higher. And Google should pay heed, as rankings to better and faster search results may not count much toward catering to users who have no requirements for such information in the first place.
The fact remains that with Google Instant, the search giant has not really revolutionized search in any way in that it still has not improved the quality of the search results, just the response time for a user input criteria. Which begs the argument whether, in fact changes by Google merit any ‘instant’ appeal.
